https://alexandriablue.com/home daily 1.0 2025-02-25 https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1617240115039-3EO10N37AAY0JM3BALEZ/EC809E63-91CB-416F-B0D9-C268E6FE1230.jpg Home - I Believe People deserve thoughtful products and services that make an impact in their lives. I’m passionate about unlocking the potential of organizations, communities and individuals through the power of empathetic, value-driven design. https://alexandriablue.com/workforce-experience-design daily 0.75 2021-08-23 https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629319879428-BB4JB3PVNAVXTYG329EU/Portfolio_RDB_Primary+Research.png Workforce Experience Design Evidence documented from ethnographic observation in the field and interviews https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629323099150-1YF38025JPBZD5KP4BYU/Portfolio_RDB_Secondary+Research.png Workforce Experience Design - Make it stand out Client brand analysis in progress https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629321826249-J2HIX11A6OWWFI49EGKW/Portfolio_RDB_You+Center+1.png Workforce Experience Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629321832796-CF41ZL7QLVR2ZQW1OOEK/Portfolio_RDB_You+2.png Workforce Experience Design - Make it stand out All illustrations by Rei Kigoshi https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629322251507-VQ42ZBB9KF0YNTI4XOMG/Portfolio_RDB_You+Team.png Workforce Experience Design https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629322633433-57GIFLV8TLJNFASBW5VO/Portfolio_RDB_You+Guest.png Workforce Experience Design https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629322649298-5ZHIZAEXKDJEE6NEPNZZ/Portfolio_RDB_You+Self.png Workforce Experience Design https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629322670933-MJAHJ90R1I0PV4C7WL27/Portfolio_RDB_You+Supervisor.png Workforce Experience Design https://alexandriablue.com/customer-experience-design daily 0.75 2021-08-23 https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629346214584-5HU6GBYZWV2XR08A8L0H/Screen+Shot+2021-08-19+at+12.05.39+AM.png Customer Experience Design - SYNTHESIS To glean insights from our primary research, the team documented findings in empathy maps then conducted synthesis to find consumer values, activities and pain points with strong evidence and design energy. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629345224276-K9GKFKSOA9UN0MUYDS72/Portfolio_KDC_Research+Approach.png Customer Experience Design - PRIMARY RESEARCH 12 customers interviews and comprehensive customer survey with 100+ respondents. To guide our research, we crafted a set of research objectives to maintain an empathetic focus on the motivations, beliefs and behaviors of consumers. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629386975132-BT62BJBDKMA7CRA6G0LA/Portfolio_KDC_Insight+3.png Customer Experience Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629386970303-MBXH9S073N79I734KHZG/Portfolio_KDC_Insight+2.png Customer Experience Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629386959877-5I53TB2H73W2U5ONROMI/Portfolio_KDC_Insight+1.png Customer Experience Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629386470114-XMHOZDNKJC6T9VQ7361A/Portfolio_KDC_Traci_Distilled.png Customer Experience Design - Make it stand out Summarized view of persona for storytelling with client https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629386092750-WZYWT88YGW7MMZB8C7XR/Portfolio_KDC_Traci.png Customer Experience Design - Make it stand out Detailed view of persona in development https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629385953658-07UY4AGUEFM0LVPHYRER/Portfolio_KDC_Persona.png Customer Experience Design - CONSUMER PERSONAS Through our research, five personas with distinct behaviors, attitudes, needs and motivations emerged. Transactional Traci and Disinterested Dan, rose to the forefront in terms of prevalence and high likelihood of engaging in a potential solution. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629388896582-A1FRM74BCTIE9MN8LX25/Portfolio_KDC_HMWConsolidated.png Customer Experience Design - NARROWING THE SCOPE How Might We statement generation and final selection https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629393645210-PZO9G7UOO3IK72T6SOPE/Portfolio_KDC_Empower+Sketch.png Customer Experience Design - Make it stand out Ideation sketches focused on behavior change https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629392613231-0ZPUSEJCP3R5LG1IMTZB/Portfolio_KDC_Always+On.png Customer Experience Design - Make it stand out Always On value proposition https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629393005687-N0BLH350C6SOJ7Y00W82/Portfolio_KDC_Educate+Sketch.png Customer Experience Design Ideation sketches focused on information sharing https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629396701790-UIT4KSR2WHM3IU6H8Z70/Portfolio_KDC_Entice+Mock.png Customer Experience Design - Make it stand out Illustrative mock up of entice features All mock ups by Kyron Whitfield https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629393722708-GO9UT6LZP5YQAEEXEIG6/Portfolio_KDC_Empower+Mock.png Customer Experience Design - Make it stand out Illustrative mock up of empowerment features https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629396632816-LHDA96P9HG9LQ5LN47UU/Portfolio_KDC_Educate_Mock.png Customer Experience Design Illustrative mock up of education features https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629395358352-GDHLV6FNCJQZ429JCTQE/Portfolio_KDC_Entice+Sketch.png Customer Experience Design - Make it stand out Ideation sketches focused on reward system https://alexandriablue.com/contact daily 0.75 2021-08-19 https://alexandriablue.com/about daily 0.75 2021-08-23 https://alexandriablue.com/financial-consumer-product-design daily 0.75 2021-08-20 https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629407216080-DT4NTTMNBZV8ISYCTXQJ/Portfolio_BIL_Approach.png Financial Consumer Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629427848723-R56YSNYFQF3HX51WPQQH/Portfolio_BIL_Stimuli.png Financial Consumer Product Design - Make it stand out Example of interview stimuli after user engagement https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629427520139-BREMD3KFU0V5Q10U4VG5/Portfolio_BIL_Interview+Notes.png Financial Consumer Product Design Example of user interview data https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629427992912-VO7UO8SR81HLE8D8SNVU/Portfolio_BIL_Affinity+Clusters.png Financial Consumer Product Design High-level view of affinity clustering https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629428047028-I4NQ3IT24M0AIQMST0R7/Portfolio_BIL_Affinity+Zoom.png Financial Consumer Product Design - Make it stand out Zoom in for detail of affinity clustering https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629404266966-73CWH1PQGT7EN3FFZ8U6/Portfolio_BIL_Research+Objectives.png Financial Consumer Product Design - PRIMARY RESEARCH 15 customers interviews guided by research objectives focused on empathizing with the customer segment, understanding their experiences and identifying sub-segmentation factors. Our user interviews incorporated stimuli to solicit engagement and critical reflection from consumers. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629430607004-2RWR9CGESVXQ3NAC3P0Q/Portfolio_BIL_Insight+2B.png Financial Consumer Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629430555628-HMZ2OGQRH3KN3QBX6587/Portfolio_BIL_Insight+1B.png Financial Consumer Product Design https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629431138105-4F21F32LJR6V61YXMGEC/Portfolio_BIL_Insight+4.png Financial Consumer Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629430599635-GE7S6M7YLMHMQYY2SZRM/Portfolio_BIL_Insight+2.png Financial Consumer Product Design https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629431007410-AFBK63QHNY5I082DDBG0/Portfolio_BIL_Insight+4B.png Financial Consumer Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629430723335-6MPJ7RSQ76NCIG7UBF71/Portfolio_BIL_Insight+3.png Financial Consumer Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629430112356-MMYN8IM140VNLAEG1KSO/Portfolio_BIL_Insight+1.png Financial Consumer Product Design https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629430751214-WTTFVMH4LP4JCQ8I5WWE/Portfolio_BIL_Insight+3B.png Financial Consumer Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629429276735-TX3R3BHO68LLNKKIKQI4/Portfolio_BIL_HMWs.png Financial Consumer Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629432336865-F3D5NVS6GR13LALX1KXP/Portfolio_BIL_Concept+1.png Financial Consumer Product Design - Make it stand out Illustrative mock ups of Engage Your Community interface https://images.squarespace-cdn.com/content/v1/602c13fc610d6f1042ed3fc8/1629432409167-MK4R65WHCZJNJKAEG33C/Portfolio_BIL_Concept+2.png Financial Consumer Product Design Illustrative mock ups of Master Your Journey interface